David C. Novak - "YUM" at 2008 CGI Meeting

David C. Novak
Cause: "World Hunger Relief"
2008 Clinton Global Initiative Meeting
New York
September 25, 2008

From LouisvilleBizJournals.com

The Clinton Global Initiative Thursday recognized Yum Brands Inc. for its worldwide commitment to raise and donate $80 million over the next five years to help the World Food Programme and others provide 200 million meals for hungry school children in developing countries.

Louisville-based Yum also pledged to donate 20 million hours of hunger relief volunteer service, $200 million worth of its prepared food to hunger agencies in the United States and to use the company’s marketing clout to raise awareness of the hunger issue.

Former President Bill Clinton announced the commitment during a special session on school food programs. It will mean that one million children can come to school every day for a year and get a nourishing meal.

Yum plans to raise $80 million through its World Hunger Relief campaign, which it says is the world’s largest private sector hunger relief effort aimed at ending world hunger.

Singer Mariah Carey will be featured in the company’s posters advertising the campaign, and those who donate will receive a free download of her song, “Love Story.”

Yum (NYSE: YUM) is the parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W Restaurants.

See the World Hunger Campaign account at FLICKR