Wednesday, October 29, 2008

Social Networking Sites "Good For Businesses"

Excerpts from Reuters/NYT article:
[..] Good news for workers addicted to Facebook, Bebo and MySpace -- a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms.

The report by Demos said encouraging employees to use networking technologies to build relationships and closer links with colleagues and customers could help businesses rather than damage them.

[..] Robert Ainger, Corporate Director of Orange Business which co-produced the report, said it would be wrong of businesses to ignore the importance of networking in the current economic climate.

"The report points out that the value of networking within an economic downturn is perhaps more important than ever and I believe it could mean the difference between a business collapsing or capitalizing on the tricky conditions," he said.